SOCIAL MEDIA/MARKETING PROGRAM COORDINATOR I
FLSA Status: Non-Exempt
Type: At-Will, Full Time
Work Schedule: Monday-Friday 8:00 a.m. to 5:00 p.m.
Under the general direction of the Manager of Administrative Services, the Social Media/Marketing Program
Coordinator, I assist the management team with marketing strategies and implementation across various social and
digital platforms. They will work with cross-functional groups with the agency as well as external agencies on all
ESSENTIAL DUTIES AND RESPONSIBILITIES
Conceptualize and optimize core marketing strategies as it relates to social outreach opportunities, influencer management, and community management, email marketing, and content marketing.
Write and publish creative content across a wide variety of channels and touchpoints.
Write press releases to promote agency stories and campaigns.
Fully manage CAPSBC’s Social Media Accounts.
Develop and manage social marketing calendar and align all Social Media efforts accordingly.
Create and schedule high volumes of organic feed posts and story posts as it relates to the greater marketing calendar and social calendar.
Develop creative design assets for posting inclusive of motion graphics for story campaigns and other social channels.
Write all social copy and find new and unique ways to encourage social engagement and provide greater depth to CAPSBC’s mission.
Own all community management through various social channels – delegating and assigning to self or appropriate departments ensuring a quick response.
Generate and present frequent reporting on the success of Social Media and other digital marketing efforts.
Conceptualize and fully design email marketing campaigns, inclusive of GIF motion graphics, all copywriting, asset management and selection, sending tests for approval, and scheduling.
Fully design and deploy a high volume of email creatives and campaigns in Constant Contact and email blasts.
Assist in the management of website updates, inclusive of content writing and asset creation, management, and implementation.
Create monthly Agency Distribution Calendar.
Develop and create digital design assets for use in Instagram story posts and email marketing campaigns.
Must have a thorough knowledge of photoshop and other adobe design tools for consistent and detailed creative design.
Report on the performance of all responsible campaigns and present a deep understanding of analyzed data in order to inform decisions and track campaign successes.
Continually bring a fresh perspective for creative content creation placement, implementation, and optimization.
Other duties as assigned
1. Technologies used in Social Media.
2. General graphic design principles, including typography, color, and layout composition.
3. Data collection, research, and analysis techniques and methods.
4. Webpage design and publishing.
5. Project management, marketing, branding, and advertising plans.
Prioritize a wide array of daily tasks in a fast-paced environment; Produce creative copywriting; Solution drove problem solver; Execute on timelines and provide timely solutions; Maintain strict confidentiality; read, analyze, and interpret general business publications, professional journals, technical procedures, and/or governmental regulations; write reports, and business correspondence; effectively present information and respond to questions from managers, staff, customers and the public; collect, analyze and evaluate statistical and financial data; interpret a variety of instructions furnished in written, oral, diagram, or schedule form; plan, coordinate, and initiate actions necessary to implement recommendations or decisions; understand, model, and articulate CAPSBC’s commitment to diversity, excellence, and professionalism in all facets of the work; proficiently operate standard office equipment, including computer hardware and software applications associated with the performance of assigned work (i.e., MS Word, MS Excel, MS Access, MS PowerPoint, MS Outlook, and full Abobe Suite, Photoshop).
MINIMUM EDUCATION AND EXPERIENCE
Bachelor’s degree from an accredited university in public relations, communications, public/business administration, or related field.
Minimum of three (3) years’ experience developing and writing printed materials and/or press releases for use in print and electronic media for a large agency.
PHYSICAL AND ENVIRONMENTAL REQUIREMENTS
Position requires intermittent sitting, standing, walking, twisting, and bending. Simple grasping and hand manipulation, as well as, reaching above and below shoulder level. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Must be able to lift objects weighing up to 25 pounds. Requires working indoors in a temperature-controlled environment with occasional exposure to outside weather conditions. The noise level in the work environment is usually low to moderate.
1. Medical –Subject to required employee monthly contribution.
2. Dental- 100% employer paid for employees.
3. Vision and contact lens benefits every two (2) years subject to required employee co-pays and plan option.
4. Employer paid Group Life insurance coverage benefit of two (2) times the annual salary up to $200,000 plus AD & D coverage.
5. Voluntary supplemental life insurance coverage.
6. Fourteen (14) Paid Holidays.
7. Vacation benefits do not accrue during the first six (6) months of employment. An employee must successfully complete their six-month evaluative period and then vacation benefits will start accruing and are available for use. Vacation benefits are accrued on a bi-weekly basis as follows:
1-5 years (3.08 hours per pay period = 10 days)
6-14 years (4.62 hours per pay period = 15 days)
15-over (6.15 hours per pay period = 20 days)
8. Sick leave is earned at a rate of 3.69 hours per pay period for full-time employees.
9. 403b retirement program which CAPSBC contributes 6% of employee’s gross salary once the employee meets the program requirements and employees may voluntarily contribute up to the specified Internal Revenue Service Requirements.
10. Social Security paid by employee is matched by CAPSBC, as well as Medicare.
11. Merit advancements.
LICENSE AND PERSONAL VEHICLE
Must possess and maintain a valid California Driver License, be insurable and have/maintain a good driving record throughout the course of employment. In addition, applicant must have access to a dependable vehicle and maintain state mandated personal automobile insurance coverage throughout the course of employment. Employees receive reimbursement per mile for use of his/her personal vehicle for business purposes (excluding driving from home and to work) based on the approved IRS mileage rate.
Following an administrative review of each application, only the most qualified applicants will be invited to an oral interview. After the hiring interviews have been completed, a background check (including verification of criminal records, education, employment and social security) will be conducted on the candidate (s) being considered for employment. Once the background checks (s) have been completed and reviewed, a conditional offer of employment will be made to the recommended applicant for hire. The conditional offer is contingent on the applicant passing a pre-employment physical examination only to include urine drug testing and TB screening. An offer of conditional employment will be withdrawn upon failure to pass the physical examination. The recommended applicant shall submit original documentation to establish both work authorization and identity (per the Immigration Reform and Control Act of 1986). The recommended applicant is encouraged to participate in the agency’s payroll direct deposit program. In those instances where the recommended applicant cannot participate in the direct deposit program, the recommended applicant will have the opportunity to participate in a pay card program.
Submit a completed CAPSBC Application form to the Operations/Human Resources Division, 696 S. Tippecanoe Avenue, San Bernardino, CA 92408-2607. Applications must be typed and not handwritten. Handwritten applications will not be accepted for employment opportunities. Applicants can go to the CAPSBC website to complete an application online, print it and submit the completed application to the Operations/Human Resources Division. If you change your address or phone number after filing an application, please notify CAPSBC Operations/Human Resources Division immediately. Resumes will not be accepted as a substitute for completion of the work history portion of the application. The information you provide will be used to verify and evaluate your qualifications. Failure to fully complete the application and/or provide information on it that clearly demonstrates possession of the position requirements will result in no further consideration.